The N.C. Division of Environmental Assistance and Customer Service has three social marketing campaigns. Social marketing is the use of commercial marketing techniques for projects that benefit society. Each of our campaigns is described below.
North Carolina adopted the Recycle Guys campaign from South Carolina for North Carolina elementary and middle school children in 2000. It includes an activity book, commercials, posters, stickers, tattoos and trading cards. They are a very cute group of characters that sing and dance.
The RE3.org campaign kicked off in 2005 for high-schoolers, college students and twenty-somethings. Original funding for the creation of the campaign was through an EPA grant. The campaign includes bottle openers, commercials, posters and T-shirts. This campaign may differ from other recycling campaigns in that it uses different messaging, graphics and media outlets.
Recycle More NC
In 2010, the division embarked on a new campaign called Recycle More NC for the 35-year-old and older demographic. The goal is to not only increase curbside recycling, but also increase recycling participation at work and while out-and-about.